The daily shampoo
built for your stack.
You already use a ketoconazole shampoo 2-3x a week. Gold Label handles the other 5. Sulfate-free, with 17 DHT-blocking botanicals, including saw palmetto, nettle, pumpkin seed oil, and 14 more, working together on every wash.
Add It to Your Stack on Amazon
Saw palmetto addresses 5-alpha-reductase activity at the scalp, the same pathway targeted by many oral supplements. It is one of 17 botanicals working topically on every wash.
Clean ingredients that earn their place.
Most shampoos clean with harsh sulfates that dry and irritate the scalp. Gold Label is built the other way around: 17 botanicals chosen for the shampoo layer of a daily protocol.
Saw palmetto, nettle, pumpkin seed oil, biotin, and more work topically on every wash, especially on the days you are not using a ketoconazole shampoo.
About the scent: it comes from real botanicals, so the bottle smells herbal in the shower. It rinses out. Your hair will not smell like the shampoo once it is dry.
Used daily for years. Here is what long-term users say.
"I like how smooth my hair becomes from using this product and I want to try with natural DHT blockers first before making the switch to fin or dut."
"I've been using this product for well over a year now. It doesn't reverse thinning or make your hair look more lush. It doesn't fix anything that's already broken. However, it does seem to act as preventative maintenance. It stops the thinning or at least slows it down very significantly. At the rate I was going I was certain I'd have a full bald spot by now. The condition of my hair has not changed at all since I've started using this product."
"The real deal! This shampoo absolutely decreases hair shedding significantly. I wouldn't believe it if I didn't experience it."
"Smells natural and great, especially the conditioner. The ingredients are recognizable by name and scent. As far as new hair growth, too soon to tell. However, I'd imagine using this in conjunction with scalp massaging, or minoxidil, would be a good combo for regrowth. So far it does seem to strengthen hair and prevents further thinning. Quality product."
"I have noticeably fewer fallen hairs after showering, and my hair has gotten thick enough again to where when I run my hand up and back it stays up, where before it was so thin it would just fall. Not an overnight fix and keep your expectations realistic."
"Reluctant and pessimistic about what a shampoo can really do, I was apprehensive to spend nearly $30 for shampoo and conditioner. I didn't expect much (if anything) from this product, but I'm glad I cut the padlock off my wallet to buy this one."
Thinning has a root cause. So does the fix.
MPB is systemic. No shampoo changes that. What a shampoo can do is address what's happening at the scalp level, buildup, sulfate damage, and nutrient deficiency, on every wash. That's what Gold Label is built for.
Buildup
DHT byproducts and sebum accumulate at the follicle over time. A sulfate-free shampoo with active botanical compounds clears that buildup on every wash without harsh stripping.
Harsh sulfates
Ketoconazole shampoos work, but the SLS base can dry the scalp and hair. That is why most users limit it to 2-3x per week. Gold Label is sulfate-free, which makes it the right choice for the other days. It cleans effectively without the drying effects that make daily ketoconazole use impractical.
Undernourished follicles
Gold Label has saw palmetto, nettle, pumpkin seed oil, biotin, and 13 more botanicals that address pathways you may already target with oral supplements. Topical application means scalp contact on every wash. It is not a replacement for your systemic stack. It is the shampoo layer of it.
Breakage
Some visible thinning is breakage: strands snapping mid-length rather than follicle loss. Stronger strands break less. Gold Label addresses both: the scalp environment and the strand integrity. Hair can look denser before follicle-level changes have time to show.
Where Gold Label fits in your protocol.
Most guys on a treatment protocol use a ketoconazole shampoo 2-3 times per week. It works, but the SLS base makes daily use impractical. On the other days, most are using a generic drugstore shampoo that adds nothing to the protocol.
Gold Label fills that slot.
Sulfate-free. 17 botanicals including saw palmetto, nettle, and pumpkin seed oil. Each one touches the scalp on every wash. It does not replace fin, min, or keto. It covers the 5 days the rest of your stack does not.
Gold Label handles the 5 days. Ketoconazole handles the 2. Both doing their job.
Recognized, and held to a clean standard.
Formulated without the harsh ingredients thinning hair does not need, and recognized by the industry for it.
Give it the full eight weeks.
Hair does not change overnight. Anyone who promises that doesn't understand the biology. Here is what the clinical data and long-term users describe:
Give it 8 weeks. It's the minimum for any topical DHT-related protocol to show signal.
Start today and give it eight weeks.
The Gold Label Shampoo and Conditioner Set has 17 DHT-blocking botanicals and no sulfates. About $0.50 a wash, covering the 5 days a ketoconazole shampoo does not.
Tested on adults 22 to 66. Here is what they reported.
Self-assessment results from an independent 8-week clinical study of 33 adults, ages 22-66 (mean age 48), using the Gold Label Shampoo and Conditioner at least 3 times per week. Media Lab Science, 2022.
Study design: 8 weeks. 33 adults. Independent lab (Media Lab Science, 2022). Self-assessment via questionnaire at baseline, week 4, and week 8. This is not a pharmaceutical trial. It is a cosmetic efficacy study measuring reported results.
Add It to Your Stack on Amazon
These statements describe the cosmetic benefits of the product (gentle cleansing, conditioning, and reducing the appearance of hair thinning due to breakage). This product is not a drug and is not intended to diagnose, treat, cure, or prevent any disease, including hair loss. Individual results vary.
Clinical figures are self-assessment results from an independent 8-week study of 33 adults (ages 22-66), Media Lab Science, 2022. Review figures reflect verified Amazon purchasers of the 16 oz Gold Label Set (66,004 reviews; 4.3★ average).