PURA D'OR Reforestation project

PURA D'OR cares about the planet and our ecosystem. For every product sold, PURA D'OR is committed to planting one tree with the help of The Eden Reforestation Project that works with local communities to restore forests on a massive scale, thereby creating jobs, protecting ecosystems, and helping mitigate climate change.

The Eden Reforestation Project produces, plants, and protects tens of millions of trees. Working in extremely remote settings, Eden's national directors lead these communities with grit and relentless determination through a range of challenges, from extreme weather and landslides, to poachers, bandits, and wild animals.

Sustainability is about living within the means of natural systems and ensuring that our lifestyle doesn't harm other people.


Modern sustainability is the integration of the environment, people and economy. And the acknowledgement that you cannot have one without the other. Sustainability is more than just  Corporate Social Responsibility and looks at the impact on the “three Ps” of people, planet and profit.