Yes this formula is positioned to help reduce the appearance of hair thinning due to breakage and to leave hair looking fuller and stronger. Expect visible improvements in look/feel over several weeks with consistent use (most users leave it on 2 minutes and pair with conditioner)

Many customers use it daily. Start with 3–5 washes per week, leaving it on the scalp for ~2 minutes before rinsing. If your hair or scalp feels dry, reduce frequency or alternate with a moisturizing shampoo and always condition. Color-treated blondes may prefer alternating to help minimize dryness.

Yes. It has a natural, herbal/botanical scent from the ingredient blend. Most describe it as clean and plant-based, but scent is subjective and a minority find it strong. If you’re sensitive to fragrance, follow with a conditioner you enjoy or reduce leave-on time.

No. It’s formulated without harsh sulfates (like SLS). It uses milder surfactants and an aloe-based system, which is why lather may be lighter than salon shampoos.

Yes. It’s sulfate-free and suitable for curls. Because some users report dryness and low lather with sulfate-free cleansers, work it through the scalp first, add a little water to build lather, then gently distribute through lengths. Always follow with a moisturizing conditioner and detangle with fingers or a wide-tooth comb.