Wet hair: Thoroughly saturate hair with warm water

Apply shampoo: Lather into wet hair using quarter-size amount

Massage scalp: Gently massage for 2 minutes to encourage optimum penetration of active ingredients

Rinse thoroughly: Remove completely with warm water
Follow with conditioner: Use with PURA D'OR conditioner for best results

Timeline: Initial results visible after 3 months of consistent use, continue thereafter

Frequency: Daily use recommended for optimal benefits
Individual results may vary

Safety & Care
For external use only. Avoid contact with eyes. Safe for color-treated, damaged, and chemically-treated hair. Hypoallergenic and suitable for sensitive scalps. If irritation occurs, discontinue use. Packaging may vary. Individual results may vary.

Biotin: Essential B-vitamin that supports the appearance of stronger, healthier hair

Red Korean Seaweed: Marine botanical that helps create the appearance of thicker, more voluminous hair

Tea Tree Oil: Clarifying essential oil that supports clean, healthy scalp environment

Argan Oil: Nourishing oil that protects hair shaft from breakage while adding shine

Nettle Leaf Extract: Nutrient-rich botanical traditionally used for hair wellness

Pumpkin Seed Oil: Natural source of nutrients that support hair and scalp health

Saw Palmetto: Traditional botanical extract known for hair wellness properties

Multiple beauty awards winner → recognized by Her Campus College Beauty Award for Haircare and Global Green Beauty Awards 2023 for Best Natural Beauty Product

Original 17 key active formula → our flagship proprietary blend with biotin, red Korean seaweed, nettle, pumpkin seed, and black cumin seed oil for comprehensive support
Clinically tested effectiveness → validated through tress test studies showing measurable improvements in hair strength and reduced breakage

Gentle yet powerful cleansing → removes buildup while nourishing hair with organic extracts and essential nutrients for healthier-looking strands

Clean beauty pioneer → free from harsh chemicals, environmentally responsible, hypoallergenic, vegan, and cruelty-free formulation

What You'll Notice
Rich, luxurious lather with natural earthy scent from botanical essential oils. Hair feels immediately softer, shinier, and healthier-looking after first wash. The award-winning formula provides gentle yet effective cleansing without stripping natural oils. Over 3+ months of consistent use, customers report visible improvements in hair volume, reduced breakage, and overall hair health.

How It Works
Our original 17 key active ingredient blend works synergistically to support healthier-looking hair. Biotin and essential nutrients nourish hair to boost strength and resist breakage, while red Korean seaweed and botanical extracts create optimal conditions for the appearance of thicker, more voluminous hair. The clinically tested formula targets breakage at the source while maintaining gentle, daily-use compatibility.