Preparation: Shake well before each use
Wet hair: Thoroughly saturate hair with warm water
Apply: Use quarter-size amount on wet hair and scalp
Massage: Work into scalp for 2 minutes for deep penetration of active ingredients
Rinse: Rinse thoroughly with warm water
Frequency: Use at least twice weekly for best results; for maximum effect, use every time you shampoo
Pairing: Combine with any PURA D'OR conditioner for enhanced benefits, or use alone for lightweight finish
Timeline: Visible improvements after 3+ months of consistent use
Individual results may vary
Safety & Care
Hypoallergenic formula suitable for sensitive scalps. Safe for color-treated, damaged, and chemically-treated hair. For external use only. Avoid direct eye contact. If irritation occurs, discontinue use. Made in Southern California facility using renewable energy. Shake before use. Individual results may vary.
Red Korean Seaweed Extract: Marine botanical that supports the appearance of thicker, healthier-looking hair
Saw Palmetto: Traditional botanical extract known for hair wellness support
Biotin: Essential B-vitamin that supports the appearance of stronger, healthier hair
Tea Tree Oil: Clarifying essential oil that helps maintain clean scalp environment
Argan Oil: Nourishing oil that adds shine and reduces frizz appearance
Nettles Extract: Botanical rich in nutrients that support hair appearance
He Shou Wu (Fo-Ti): Traditional herb known for hair wellness properties
Pygeum Bark Extract: Botanical extract that supports scalp health
Pumpkin Seed Oil: Natural source of nutrients that support hair and scalp health
Green Tea Extract: Antioxidant-rich botanical that helps protect hair
Willow Bark Extract: Natural botanical that supports scalp comfort
Niacin (Vitamin B3): B-vitamin that supports healthy-looking scalp environment
17 key active ingredient therapy → advanced formula featuring red Korean seaweed, saw palmetto, biotin, and botanical extracts that create optimal scalp environment
Standalone versatility → professional-strength shampoo designed to work beautifully on its own or with any PURA D'OR conditioner for customized hair care
Revitalizing stimulation → invigorating formula that makes frizzy hair softer and more manageable while strengthening the appearance of healthy hair
Triple-free clean formula → free from sulfates, parabens, and silicones with hypoallergenic formulation made with renewable energy in Southern California
Flexible usage frequency → use at least twice weekly for results, or every shampoo for maximum effect based on your hair needs
What You'll Notice
Rich, creamy lather with natural herbal botanical scent from tea tree, rosemary, and lemongrass oils. The stimulating formula feels invigorating on the scalp without causing irritation. Hair appears immediately cleaner, softer, and more manageable after first wash—frizzy hair becomes noticeably smoother. Over 3+ months of consistent use, many customers report visible improvements including the appearance of new growth, thicker-looking hair, reduced shedding in the shower, and improved overall hair health.
How It Works
The 17 active ingredients work synergistically to create a clean scalp environment for healthier-looking hair to develop. Red Korean seaweed and saw palmetto support the appearance of healthy, thick hair, while biotin and botanical extracts provide essential nourishment. The stimulating formula helps revitalize the scalp, making frizzy hair softer and more manageable while supporting the appearance of stronger, thicker hair development without harsh sulfates, parabens, or silicones.
