Helps Hair Look Thicker And Fuller

Our Gold Label formula combines 17 Select Premium Herbal Ingredients with biotin, nettle, and pumpkin seed oil to help improve the appearance of thinning hair.

The aloe vera-based formula delivers deeper moisturizing benefits to support healthier-looking hair.

Zero Artificial Preservatives

Say goodbye to harsh synthetic preservatives that dry your scalp and cause irritation. Our gentle, naturally-preserved formula cleanses and nourishes without sulfates, parabens, or chemical irritants - perfect for sensitive scalps and daily use.

Clinically Tested Formula

Went through an 8-week clinical testing process to help ensure effectiveness. Our proprietary blend of organic extracts and essential nutrients has been proven to help improve hair appearance while increasing volume, strength, and shine.

Made In The USA

All Pura D'or products are manufactured with care to the highest standards in our solar-powered facility. Quality you can trust, made with renewable energy and sustainable practices for your peace of mind.

"Saved my hair"

"Wow Just wow- I was diagnosed with endometriosis- which means getting rid of all paragons and harmful ingredients in every day use products and the unfortunate part where your hair thins and breaks and falls out. My hair prior to this was medium to fine long beautiful blonde hair to my hips- no matter what I was doing it was thinning and falling out and breaking off. I noticed immediate recovery starting after the first use of this product. My hair is soft and smooth and the ends are stronger- I’m going to stick to this product. Do yourself a favor get this shampoo!"

- Cierra K.
July 25th, 2025

"Great Duo!"

"I love this shampoo and conditioner. I started using it in November 2024 and by February of 2025 when it was time for my 8 week highlight refresh my hair stylist was shocked at how much grow out I had compared to previous visits. The smell is very mild and fresh. Doesn't leave my hair greasy or dry. Works very well!"

- Megan G.
July 23rd, 2025

"Shiny Silky Hair"

"I NEVER write reviews but OH BOY THIS ONE IS WORTH IT!!! First wash and my hair was shining as if i just got out of a hairdresser… not to mention how silky soft it is!!! This is definitely going to be my go to shampoo and conditioner! 😍"

   - Tielle A.
June 27th, 2025

"So Glad It Works!"

"Hair loss due to stress. This past year was horrible, no new growth and scalp showing in front. What I tried- Cutting my waist length hair to a short bob. No combs, clips or anything other than finger brushing. Played with part to hide thinning. It helped but still had excessive hair loss. Added this shampoo and conditioner to my routine, washing every three days. Sharing pictures after 3 washes. I went from losing thick strands every wash to almost nothing and feel a tiny bit of new growth. Can’t wait to see if it keeps working!."

 - Bryan D.
June 24th, 2025

"NO MORE ITCHY AND DRY SCALP!"

"My scalp was flaking uncontrollably bad. It would never not flake in public/work and the flakes would always get on my shoulders and clothes. It was getting out of control and embarrassing. I've tried quite a few anti-dandruff shampoos and conditioners but then I found THIS. It's the only product that has given me ANY relief so I highly recommend this! Also, the rest of my hair (that was also in poor condition), has never looked better! It feels and looks so much softer. I NEVER leave reviews for anything, but this is so worth leaving the review. It's totally worth it.

- Desiree B.
February 25th, 2024

"Amazing results – my fiancée’s hair is fuller and healthier!"

"I bought Pura D’or Anti-Thinning Shampoo for my fiancée, and she absolutely loves it. After just a few weeks of consistent use, we both noticed a big difference—her hair is visibly fuller, healthier, and no longer thinning. Even some areas where hair had thinned out have started to grow back, which has been such a confidence booster for her. On top of the results, it smells great—clean and natural without being overpowering. We’re both really impressed and will definitely keep it stocked. Highly recommend if you’re dealing with thinning hair or just want stronger, healthier growth!"

- Unelko.
May 15th, 2025